Google Ads
Google Ads Expertise
The marketing agency should have a deep understanding of the Google Ads platform and its various features. They should be knowledgeable about different ad formats, including search ads, display ads, video ads, shopping ads, and app ads. They should also stay updated with the latest Google Ads updates and best practices.
Campaign Strategy and Planning
The agency should work with you to develop a comprehensive Google Ads strategy aligned with your business goals. They should help you define campaign objectives, select the appropriate ad formats, and identify the most effective keywords and targeting options for your target audience. They should also provide guidance on budget allocation and bidding strategies.
Keyword Research and Ad Copywriting
A reputable agency should conduct thorough keyword research to identify the most relevant and high-performing keywords for your campaigns. They should also have expertise in writing compelling ad copy that drives clicks and conversions. Effective ad copy should be tailored to the specific ad format and match the user’s search intent.
Ad Creative Development
The agency should have skills in developing visually appealing ad creatives that attract attention and drive engagement. This includes designing effective display ads, video ads, and responsive search ads that align with your brand and messaging. They should also conduct A/B testing to optimize ad creatives and improve performance.
Budget Management and Optimization
The agency should be proficient in managing your Google Ads budget effectively. They should help you set appropriate bidding strategies, allocate your budget across different campaigns and ad groups, and continuously optimize your campaigns to improve performance and maximize your return on investment (ROI).
Conversion Tracking and Analytics
The agency should have skills in developing visually appealing ad creatives that attract attention and drive engagement. This includes designing effective display ads, video ads, and responsive search ads that align with your brand and messaging. They should also conduct A/B testing to optimize ad creatives and improve performance.
Mobile Advertising
Mobile advertising is a crucial aspect of Google Ads. The agency should have experience in optimizing campaigns specifically for mobile devices, including creating mobile-friendly ads and leveraging mobile-specific features, such as app installs or in-app advertising.
Display Network and Remarketing
Look for an agency that has expertise in leveraging the Google Display Network (GDN) to reach a wider audience with visual ads. They should be skilled in targeting specific websites or audiences that align with your target market. Additionally, the agency should be capable of implementing remarketing campaigns to re-engage users who have previously interacted with your website or app.